Driver Media Worldwide is a marketing agency for small businesses. DMW functions as the outsource marketing arm for small business owners who do not have the time to manage their own digital marketing, at an affordable price. The face and soul of DMW is its effusive, high energy founder Michael, who largely manages the business as a one-man operation. He was looking for an upgrade to his website, which needed to emphasize the many DMW services and convey credibility to site visitors and potential customers. He needed something professional and modern that imitated his frank, concise communication style.

We included a personal note from Michael near the top of the landing page to strike an immediate tone of personalization and human service. Throughout the website, there are high quality images, testimonials, and animated client logos to boost credibility. The primary color of rich red was selected to exude boldness and creativity. In general, content was used as sparingly as possible.