Fisherman Technologies Inc. is a Boston-based tech startup that creates website automation technology for small businesses in the services sector. Their value propositions are centered around user-friendliness, speed, affordability, and a low-touch product. Although it is a new-age, high-tech operation, Fisherman largely targets traditional small business owners who are often busy and not high tech. We produced a branding style guide and website design for Fisherman employing big text, graphics, and logos throughout.